Tổng quan Agency quảng cáo tại Việt Nam

Bạn có phân loại và phân biệt được các loại hình Agency ở Việt Nam chưa?

Bài viết dưới đây sẽ giúp bạn hệ thống lại thị trường các Agency quảng cáo tại Việt Nam giúp bạn có thể hiểu, định hướng nghề nghiệp hoặc tìm kiếm các cơ hội hợp tác với các Agency này.

  1. Agency Quảng Cáo và Sáng tạo
    ?Ogilvy & Mather Vietnam (Ogilvy Group)
    ?Bates Chi Vietnam (Ogilvy Group)
    ? J. Walter Thompson Vietnam (JWT)
    ? Saatchi & Saatchi Vietnam
    ? Dentsu Vietnam (Dentsu Asia)
    ? Dentsu Alpha (Dentsu Asia)
    ? Golden Advertising (Golden Communication Group)
    ? Grey Group Vietnam (Grey Group)
    ? Young & Rubicam Vietnam (Young & Rubicam Group)
    ? Publicis Vietnam
    ? Leo Burnett Vietnam
    ? Riverorchid Vietnam
    ? PPlus
    ? Creative Connection

 

  1. Digital/ social/ mobile
    ?D- Square (Square Group)
    ?Ureka Media Vietnam (Ureka)
    ? Media Eyes (Ureka)
    ? Mash (The Purpose Group)
    ? Aleph Vietnam (STW Group)
    ? DI@Masso (Masso Groups)
    ? Golden Digital (Golden Communication Group)
    ? DNA Digital
    ? MVV Digital
    ? IDM Vietnam
    ? OhYeah Communication
    ? April+
    ? IMAS Communication
    ? YouNet Media
    ? Buzzmetrics
    ? Vietguys J.S.C
    ? Circus Digital
    ? Daybreak Digital
    ? Time Universal
    ? GAPIT Communication
    ? Media Gurus
    ? Splash Interactive
    ? Repu Digital
    ? OgilvyOne Worldwide Vietnam (Ogilvy Group)
    ? Mirum Vietnam (JWT)
    ? Wunderman Vietnam (Young & Rubicam Group)
    ? GroupM Interaction Vietnam (GroupM)
    ? Click Media (Group M)
    ? Emerald – Linked by Isobar (Aegis Media)

 

  1. PR Agency
    ?Redder Social/ PR (Redder Advertising)
    ?T&A Ogilvy Vietnam (Ogilvy Group)
    ? Vector Vietnam (Vector Group)
    ? Biz – Eyes (Square Group)
    ? Mind Caster (The Purpose Group)
    ? CHI Communication
    ? 2.0 Online PR
    ? Awareness ID Public Relation
    ? Teamwork PR
    ? Vero Public Relations
    ? Vietgate Communcation
    ? Viva Marketing
    ? BetterCre Agency

 

  1. Agency về thương hiệu/ thiết kế
    ?Bratus
    ?Richard Moore Associates
    ? Red Brand Builders (STW Group)
    ? Brand2 Asia
    ? Cowan Brand Design
    ? Attention Vietnam
    ? T.Y.A Vietnam
    ? D- Gecko Studio

 

  1. Agency Truyền thông Tích hợp
    ?Redder Advertising
    ?Reach IMC (Square Group)
    ? BMC (The Purpose Group)
    ? Mass Communication (Masso Group)
    ? Climax Interactive (Group C)
    ? Golden IMC (Golden Communication Group)
    ? LeBros (Le Group)
    ? Creasia (Creasia Group)
    ? Galaxy Communication
    ? Hoa Ly Communication
    ? Mekong Communication
    ? Good Look Advertising
    ? AVC Edelman
    ? Metan
    ? Biz Tequila (TBWA Group)
    ? MullenLowe Vietnam (MullenLowe Group)
    ? Stitch (MullenLowe Group)

 

  1. Agency tư vấn chiến lược
    ?Redder Strategic Consulting (Redder Advertising)
    ?Masso Consulting (Masso Group)
    ? Creasia Plus (Creasia Group)
    ? Dinosaur
    ? Phibious Vietnam
    ? Ambrosia Vietnam
    ? Integration
    ? Sao Kim Brand Solution

 

  1. Agency Tổ chức sự kiện
    ?Square Event (Square Group)
    ?Masso Event (Masso Group)
    ? Brand2Event
    ? Bpro
    ? BBRight
    ? Gazefi Events

 

  1. Activation/ Marketing Services
    ?Redder Event & Activation (Redder Advertising)
    ?Delta (Square Group)
    ? 9am (The Purpose Group)
    ? MO (Masso Group)
    ? Golden Event – PR (Golden Communication Group)
    ? IMA (Creasia Group)
    ? Buzz Communication
    ? Geometry Global Vietnam (Ogilvy Group)
    ? Promo Tec Vietnam (Dentsu Aegis Media)
    ? Focus Asia (TBWA Group)

 

  1. Agency Nghiên cứu thị trường
    ?Nielsen Vietnam
    ?Kantar Worldpanel Vietnam (Kantar)
    ? Kantar Media Vietnam (Kantar)
    ? Millward Brown Vietnam (Kantar)
    ? TNS Vietnam (Kantar)
    ? Cimigo (Hakuhodo)
    ? GCOMM Vietnam
    ? Intage Vietnam (FTA)
    ? Q&Me
    ? Vina Research
    ? Epinion
    ? N-Equals Vietnam

 

  1. Media Agency
    ?Optimax (GroupC)
    ?Golden Media (Golden Communication Group)
    ? Infinite Media (Golden Communication Group)
    ? TKL (Đất Việt VAC)
    ? DatVietVAC Media (Đất Việt VAC)
    ? LeMedia (Le Group)
    ? WE Media
    ? Moore
    ? Vietba Media
    ? Goldsun Framedia
    ? Mindshare Vietnam (GroupM)
    ? Mediacom Vietnam (GroupM)
    ? Maxus Vietnam (GroupM)
    ? MEC Vietnam (GroupM)
    ? GroupM Vietnam (GroupM)
    ? Dentsu Media Vietnam (Dentsu Media Network)
    ? Carat Vietnam (Aegis Media)
    ? Starcom Vietnam (Vivaki)
    ? Equinox (Vivaki)
    ? Zenithoptimedia Vietnam (Vivaki)

Tổng hợp: Andy